THE CHALLENGE  Feral swine represent a significant threat to U.S. agriculture and native ecosystems, but the management of this invasive species is often a sensitive topic for private landowners and the public. USDA-APHIS required a communications partner who could document the technical success of the program while maintaining a high level of empathy and discretion in the field.

 

OUR STRATEGIC APPROACH  Modoc Stories focuses on the "human impact." We've traveled to active management sites to capture the reality of the damage and the expertise of the federal agents. We focus on the science and the "Why" behind the program, ensuring that every piece of media serves a specific educational or policy goal.

 

THE IMPACT  Over six years, we moved from being a vendor to a trusted partner, providing a visual backbone for the program's national outreach. Our ongoing work has helped "humanize" the agency's mission, making complex wildlife management understandable and justifiable to a broad audience.