MASK-MAKING
This ad came straight from our immediate experience. Michael's wife, Dani, is a nurse working in a rural hospital an hour east of Portland, OR. When the virus became real in early March, we feared for her and her colleagues' safety. PPE was scarce, ventilators were limited, and the health care community was bracing for the worst.
Dani was furloughed from her nursing position while non-essential surgeries were postponed. Her new-found free time was quickly filled with making masks for family and friends, donating to essential workers, and to sell online.
We also follow the news. We heard that masks were proving to be a critical tool to stem the spread of the virus and to get people back to work. Surprisingly, however, a conflicting narrative emerged discouraging the wearing of masks.
This short ad spot is simply a way to express in no uncertain terms the value of masks and our appreciation for all the people out there doing the right thing to stay safe and show respect.